In order to successfully advertise and market Cherry Poppers, the new and delicious chocolate snack, using my own skills and expertise in my area, I will be creating an exciting, intriguing, thriving sensual radio spot that will attract the listener to indulge in the sweet and creamy world that is Cherry Poppers. The radio spot will need an image to represent the product since the audio will be uploaded to both YouTube and Soundcloud with personalized accounts for the product. First off, I must design a logo that will represent the product thoroughly. Elegant, sweet, and soft to the senses is what the logo must communicate. The logo will feature the cherry oozing its chocolaty center and covered in roasted nuts and almonds. Displaying the elegance in the logo is of utter importance because that is what we are trying to communicate; this is a snack that is an alternative to the cliché snacks one enjoys while drinking wine. In the background of the cherry, there will be a bottle and a glass of wine and in the far back there will be the silhouette of a couple dancing, unfocused. The radio spot has to attract the wine connoisseur and attack its elegance “meter” in a positive way. It needs to also attract the active chocolate lover. "Lifestyle is a person’s pattern of living as expressed in his or her psychographics. It involves measuring consumers’ major AIO dimensions—activities (work, hobbies, shopping, sports, social events), interests (food, fashion, family, recreation), and opinions (about themselves, social issues, business, products)." Armstrong/Kotler – Marketing: An Introduction for Education Management Corporation, 10th Edition page 147. So a sweet, melodic, and gentle voice will advertise Cherry Poppers in a way that the listener feels comfortable when listening about this product. A soft and jazzy ambience in the background will give a listener the image of how the product is supposed to make you feel when enjoying it.
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