Final Project: Objectives

“The company needs to turn its mission into detailed supporting objectives for each level of management. Each manager should have objectives and be responsible for reaching them. For example, Kohler makes and markets familiar kitchen and bathroom fixtures—everything from bathtubs and toilets to kitchen sinks. But Kohler also offers a breadth of other products and services, including furniture, tile and stone, and even small engines and backup power systems. It also owns resorts and spas in the United States and Scotland. Kohler ties this diverse product portfolio together under the mission of “contributing to a higher level of gracious living for those who are touched by our products and services.” (Marketing: An Introduction Armstrong/Kotler Chapter 2 pg. 41) Our company’s objective is to bring the customer the unique experience of indulging in a guilt-free pleasure. To indulge the customer into the benefits, not only emotional but physical benefits, that make Cherry Poppers so great. Treat the customer with the best service to create value for our name and value. “This broad mission leads to a hierarchy of objectives, including business objectives and marketing objectives. Kohler’s overall objective is to build profitable customer relationships by developing efficient yet beautiful products that embrace the “essence of gracious living.” It does this by investing heavily in research and design (R&D).” (Marketing: An Introduction Armstrong/Kotler Chapter 2 pg. 43) Through research and design, we shall build profitable customer relationships by always giving the customer the exclusivity of having personal service and the quality of our product which is designed to bring the very best to every table.