Final Project: Business Mission Statement

"A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment. A clear mission statement acts as an “invisible hand” that guides people in the organization." Armstrong/Kotler Marketing: An Introduction for Education Management Corporation page 39 Our business mission statement is to create the alternative road to wine snacking. Rather than it just being a product, it shall be a service that some people may find in other places. A comforting hug and uplifting feeling is what Cherry Poppers has in mind. "The mission should focus on customers and the customer experience the company seeks to create." Armstrong/Kotler Marketing: An Introduction for Education Management Corporation page 41 The ultimate companion to wine snacks that not only distracts the consumer from its troubles, but gives him or her the uplift he or she needs. Bring uniqueness and fresh feel to the dull and cliché wine and cheese, Cherry Poppers is here to entice you in its comforting arms. “We define a product as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. Products include more than just tangible objects, such as cars, computers, or cell phones. Broadly defined, “products” also include services, events, persons, places, organizations, ideas, or mixes of these. Throughout this text, we use the term product broadly to include any or all of these entities.” Armstrong/Kotler Marketing: An Introduction for Education Management Corporation page 209 Our sole business mission statement is to provide a beneficial service to the consumer. Reward the consumer with both emotional and physical health. Health that Cherry Poppers offers through its handpicked cherries, which provide the consumer with anti-inflammatory benefits, reduced pain from gout and arthritis and an extensive list of heart health benefits, the antioxidants that only quality chocolate can provide, and the reduced heart diseases nuts can help you avoid. So not only does Cherry Poppers provide the service of good heart health, it also provides the feel-good emotional health one might need when indulging in these snacks. Cherry Poppers is dedicated to bring a happy consumer more happiness and ease of mind. Cherry Poppers is more than a product, it’s a service.