Week 9 EOC: Three Great Mission Statements

1) “Our market-oriented focus is to ensuring that a craving would not interfere with your day, whatever the occasion may be.” Oscar Corral’s business mission statement caught my eye because it not only offers a product; it offers a commodity and a service. He is giving the customer an extra service and the advantage of not having to buy two products to get one result. “We create the Ritz-Carlton experience—one that enlivens the senses, instills well-being, and fulfills even the unexpressed wishes and needs of our guests.” (Marketing: An Introduction, Armstrong/Kotler. Pg. 40)

2) “My Mission Statement for Mighty Beer is to: Deliver a rich and exotic way of drinking!” Javier Garcia’s mission statement was great simply because of the straight-forwardness and its sincerity; it wants to satisfy the customer in new and innovative ways. "Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace." (Marketing: An Introduction. Armstrong/Kotler. Pg. 6)

3) “White Tie” is a chocolate bar full of fun. This business is going to help you have a different flavor of chocolate in your mouth. Were going to bring the excitement out of those who eat it. “  Erica McBee-Marquez’s mission statement struck me as concise and concrete; it said what it had to say and did not stumble around. “Mission statements should be market oriented and defined in terms of satisfying basic customer needs.” (Marketing: An Introduction, Armstrong & Kotler, (Ch. 2, Pg. 6)